( 01 )
( 2026 )
Cítrica
( Project Info )
Necessary acidity: a brand system designed to provoke reactions and transform creative tension into something sharper.
( Services )
Brand Strategy, Visual Identity, Digital Experience
( Client )
Cítrica
( Problem )
Cítrica works across strategy, creative direction and production, but its identity did not fully express the breadth or perspective of its practice. The challenge was to create a sharper position and a flexible system capable of balancing creative experimentation with structure and clarity.
( Solution )
We transformed acidity into the brand’s central idea: Acidez Necessária. Inspired by citrus and chemical reactions as agents of transformation, the concept shaped every part of the identity. From the logo, typography and color to its grid, imagery, materials, motion and digital experience.
( Impact )
The rebrand consolidated Cítrica’s positioning and created a scalable system across presentations, social content, institutional materials and its website. The studio can now communicate one recognizable perspective from the first client interaction through the final production.
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