( 04 )
( 2023 )
Damata Beauty
( Project Info )
A new strategic and visual foundation for a pioneering Black beauty platform expanding beyond makeup.
( Services )
Brand Strategy, Visual Identity, Brand System
( Client )
Damata
( Problem )
After evolving from a makeup school into a platform spanning content, education and brand consultancy, DaMata had outgrown its original positioning. The challenge was to create a brand capable of holding Daniele Damata’s growing influence while remaining rooted in Black beauty, self-care and representation.
( Solution )
We repositioned the platform as Damata Beauty and created a flexible identity built for expansion. Expressive typography, organic textures and a broad color palette balance editorial sophistication with warmth and individuality, allowing the system to move across content, education, consulting and future products.
( Impact )
The new identity consolidated Damata’s different initiatives under one recognizable brand and provided a scalable foundation for its next stage of growth. The system was documented in a complete brand book and extended across communications, packaging concepts and physical and digital touchpoints.
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