( 05 )
( 2022 )
Heywear
( Project Info )
A bold retail communication system created to make same-day eyewear feel as stylish as it is convenient.
( Services )
Web Design
( Client )
Orion Vale
( Problem )
HEYWEAR combines eye exams and same-day prescription eyewear in a single experience. The brand needed promotional materials that could communicate this convenience across its New York stores without losing its fashion-led personality.
( Solution )
I developed a series of thematic retail campaigns, including one inspired by New York bodegas. Each concept expanded into posters, brochures, business cards, signage, window graphics and other branded touchpoints, creating a flexible language for both the stores and the streets.
( Impact )
The campaigns were produced and rolled out across HEYWEAR’s New York locations, with posters also appearing throughout the city. The system gave the brand a cohesive physical presence while allowing each activation to introduce a distinct narrative and visual personality.
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