( 06 )
( 2025 )
Nothing is Written in Stone
( Project Info )
A physical and digital experience designed to turn a year-end gift into an invitation to keep creativity in motion.
( Services )
Digital Experience, Graphic Design, Campaign Design
( Client )
KREATIVES
( Problem )
Most corporate year-end gifts are quickly forgotten. Kreatives needed a more meaningful way to thank its clients and partners while expressing the studio’s belief in creativity as an ongoing practice of questioning, making and starting again.
( Solution )
Nothing Is Written in Stone transformed a familiar phrase into a physical and digital experience: a hand-collected stone engraved with “NOTHING,” connected through a QR code to three films and 100 creative exercises. I contributed to the graphic design and designed the entire website, translating the campaign concept into an engaging digital journey.
( Impact )
Recipients continued sharing images of themselves putting the creative exercises into practice, extending the experience beyond the original gift. The project was recognized by the Communication Arts 2024 Design Competition, received a Berlin Commercial Raw Selection, and was featured by I Love Creatives and Fonts In Use.
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